It’s no secret shopping has evolved over the years. While we grew up watching infomercials on 6-in-1 products (Thin Lizzy, we’re looking at you) to cult home buys, we now look to social media platforms to influence our shopping choices.
TikTok in particular has cemented itself as the shopping hub, especially among Gen Z, with everything from viral hair tools to niche beauty products becoming trends and therefore, absolute must-haves. Most even make it to Amazon’s best-sellers, with thousands of reviews behind them.
I for one am not immune to the allure of TikTok and the trends that come with it. I’ve said it once and I’ll say it again, I love to shop. But I especially love shopping when the recommendation comes from someone who shares the same pain points.
From skincare products that hydrate my skin to haircare items that have revived my strands like no other, I’ve tried several products over the years that I absolutely have no regrets about buying, and I’m highlighting them below.
And the best part? They’re all available on Amazon, so you can add everything in one cart for seamless shopping. You’re welcome.
The best Amazon must-haves in Australia

01
Mielle Rosemary Mint Scalp & Hair Strengthening Oil
$18.45 at Amazon
Why we love it: It helps hair grow in no time
One of the very first products TikTok influenced me to buy was this hair oil. And sure enough, years later, it’s still one of the most important steps in my haircare routine. My hair has grown inches from simply using a few drops and massaging into my scalp once a week.
It also has me waking up to silky smooth locks the next day (after a wash), and with peace of mind that I’m doing what I can to help my hair grow.
Our rating: 9/10
Key features:
- Infused with Biotin
- Features more than 30 essential oils and extracts
- Rosemary scent

02
K18 Hair Leave-In Molecular Repair Hair Mask
$88.45 (usually $99.50) at Amazon
Why we love it: Repairs colour-damaged hair
Another haircare product I swear by is the K18 leave-in hair mask – recommended to me by my hairdresser after she took one look at my dyed and damaged locks and knew we had to act.
The mask activates within minutes after applying to damp hair and soaks up immediately for a lightweight feel. My hair already feels much healthier after using it for a few months.
Our rating: 8/10
Key features:
- Works on the molecular level to reverse hair damage in just 4 minutes
- Helps restore strength, softness, smoothness and bounce to hair

03
COSRX Snail Mucin
$15.63 (usually $17) at Amazon
Why we love it: Leaves skin feeling soft and smooth
When I first heard of Snail Mucin as skincare, I was sceptical. However, after seeing all the reviews and hearing people rave about it, I knew I had to give it a chance. And I’m so glad I did.
It’s ultra-hydrating (perfect for dry skin) and absorbs right into the skin so you can go ahead with the next step in your skincare routine without feeling too heavy.
Our rating: 7/10
Key features:
- Helps damaged skin
- Helps improve skin elasticity
- Maintains hydration level all day long

04
La Roche-Posay Sunscreen Lotion
$25.80 (usually $37.95) at Amazon
Why we love it: The perfect lightweight sunscreen
As someone who is a little guilty of skipping sunscreen in my daily routine, I knew I had to find the right one to make it stick. Sure enough, this lightweight formula makes it easy to remember and apply every single day.
Unlike other sunscreens, it doesn’t leave your skin looking shiny afterwards or leave behind a white cast. La Roche-Posay, I dare say, is worth the hype.
Our rating: 7/10
Key features:
- SPF 50+
- Ultra-light invisible and non-shiny finish
- Suitable for sensitive skin

05
Maybelline New York Mascara
$12.99 (usually $25.99) at Amazon
Why we love it: Leaves lashes fluffy and full of volume
Finding a mascara that gives you volume without the clumps is hard. But, after going through an entire tube of this one I can honestly say I’ve never had an issue. It adds instant volume to my lashes and leaves them looking fluffy all day long.
Plus, it’s easy to build and layer up without them looking crazy afterwards. Perfect if you’re someone who gets a little carried away (like me).
Our rating: 8/10
Key features:
- Waterproof
- Infused with bamboo extract and fibres
- Flake-free

06
Caudalie Beauty Elixir Face Mist
$84.99 at Amazon
Why we love it: Tightens pores and sets makeup
A recent addition to my beauty routine, I can hardly remember a time before this magical toning mist ever existed.
A true all-in-one product, it tightens pores, sets makeup, and provides an instant boost of radiance – basically everything you need and more in one bottle.
Our rating: 8/10
Key features:
- Brightens and visibly smooths skin
- Minimises pores and sets makeup
What do people buy the most on Amazon?
Finding Amazon Best Sellers is easy thanks to this dedicated page that is constantly updated with the most popular products based on sales.
You can filter it down by category, with best sellers in home, beauty, kitchen and dining, electronics and more. See them all here, or check out our favourites below.

07
Dyson V8™ Extra Cordless Vacuum Cleaner
$799 at Amazon
Loved for its powerful suction, cordless convenience, and long battery life (up to 40 minutes), it’s no surprise the Dyson vacuum is an Amazon best-seller.
Lightweight and versatile, it easily converts to a handheld vacuum and features advanced filtration to capture allergens.
Key features:
- Powerful suction for versatile cleaning
- Up to 40 minutes of fade-free power
- Whole machine filtration
- Hygienic ‘point and shoot’ bin emptying
- Includes one cleaner head and four tools

08
The Original Scrub Daddy
$5.50 at Amazon
This little sponge has a cult following for a reason – and after just one use, you’ll see why.
With its flexible texture, scratch-free scrubbing, and impressive durability, it’s a total game-changer for effortless cleaning.
Key features:
- FlexTexture foam is firm in cold water for tough scrubbing and soft in warm water for light cleaning
- Great for dishes, furniture, siding, and sneakers, and it makes a great bathroom scrubber
- Can resist odours and stains for up to 8 weeks

09
Dyson Airstrait™ Hair Straightener
$557 (usually $749) at Amazon
Dry and straighten your hair at the same time – without extreme heat – to this powerful tool.
With advanced airflow technology, it smooths and styles while maintaining shine and minimising damage for effortlessly sleek, frizz-free results.
Key features:
- Two styling modes to style from both wet and dry hair
- Powerful, directional airflow smooths and aligns hair for an everyday straight style

10
Amazon Echo Spot
$149 at Amazon
Take your smart home setup to new levels with this compact device that fits perfectly on your bedside table or desk.
It has a circular touchscreen that provides visual updates, weather reports, video calls, and more – all with voice control.
Key features:
- Personalise your display with your favourite clock face and fun colours
- Clear vocals and deep bass
- Built with multiple layers of privacy protection and control

11
Bose QuietComfort SC Wireless Noise Cancelling Headphones
$249 (usually $499.95) at Amazon
Treat yourself to immersive sound and ultimate comfort with the Bose QuietComfort SC Wireless Noise Cancelling Headphones.
Designed to block out distractions, these headphones offer crystal-clear audio, long-lasting comfort, and up to 20 hours of wireless playback, making them ideal for travel, work, or relaxation.
Key features:
- Plush earcup cushions
- Quiet and Aware Modes
- High-fidelity audio and Adjustable EQ
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