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Everything you need to know about Amazon’s current sale, Prime Day

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Online shopping, like anything, can be slightly overwhelming. Are those black trousers available somewhere else for much cheaper? Can those boots be found at a trusted brand? Are you forgetting to add a wishlist item to your cart?

It’s the little details like this that make shopping hub Amazon much more appealing; offering a vast amount of brands and products for shoppers to browse at their convenience to find the very item they’re looking for in the one place.

Not only that but Amazon is known to host a great deal, of well, deals throughout the year, slashing prices on hot ticket items for keen shoppers to get the things they want at a much, much better price. And the sale of the moment? Prime Day.

So, grab your virtual shopping cart and prepare to save as below we’ve explained everything you need to know about Amazon’s six-day Prime Day event.

Table of contents:

What is Amazon Prime Day?

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members, with a huge range of deals and discounts across a wide range of products on Amazon’s website.

Typically, the event lasts for 48 hours, but this year it runs for six full days.

When does Prime Day start and end?

Amazon Prime Day runs from July 16 until July 21 this year, giving shoppers a chance to shop a huge range of local deals for even longer.

To make the most of the event, make sure you’re signed up to Amazon Prime here and have all your items added to cart.

How do you access Prime Day?

Unlike other Amazon sales, Prime Day is exclusive to Amazon Prime members.

An Amazon Prime membership is just $9.99 a month or $79 a year and gives you access to free delivery, same-day delivery and access to streaming platform Prime Video.

Image: Getty

How to get an Amazon Prime Membership for free

If you’re not already a Prime member, you can sign up now with a 30-day free trial.

The timing couldn’t be better as if you sign up today, you can shop Prime Day deals during the trial period.

What’s on sale during Prime Day?

Amazon has already revealed which brands are partaking in the sale, with low prices across all categories including electronics, home and kitchen wares, Amazon devices, everyday essentials, beauty, video games, books, toys, clothes, shoes and more.

New deals will continue to drop throughout the six-day sales event, with savings on leading brands like Apple, Bose, Bonds, de’Longhi, Dyson, Finish, Instant Pot, Lego, Meta, Miele, The North Face, Panasonic, Philips, Quilton, Samsonite, Samsung, Sony and Tommy Hilfiger.

Small and medium-sized Australian-owned businesses also feature in the sale event including the Sydney-based pet accessory business Dog Friendly Co. and Melbourne-based non-alcoholic cocktail brand, Naked Life Spirits.

The best Prime Day deals in 2024

To help you narrow down your search during the shopping craze, we’ve gathered all the best deals across top categories:

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