Bluey has conquered kids’ bedtime routines, birthday parties and school bags – and now she’s heading outdoors.
BCF has teamed up with the iconic show’s makers to launch an exclusive, limited-edition Bluey-themed range of camping gear, pool toys and matching family outfits, hitting all BCF stores from September 12!
What’s in the BCF x Bluey collection
There’s more than 30 affordable items in the collection – with prices starting at just $14.99.
The camping gear leads the range, made for backyard adventurers. There’s a kids’ camp chair with its own little sunshade ($49.99), a hooded sleeping bag ($59.99), and an indoor teepee ($39.99) – perfect for at-home fun – plus a camping dinnerware set ($29.99) if you want to go all out.
For beach days, there’s a 4.2m inflatable water slide ($39.99), a shaded pool ($39.99) and a bodyboard ($29.99), plus swim vests and neoprene footies for littler ones in the water.
And for family photos, there’s matching pyjamas and beach polos (from $39.99 to $69.99).
Free activity packs and Bluey meet-and-greets
There’s a freebie on offer too: BCF stores are giving away Bluey activity pads while stocks last (or you can download one at bcf.com.au), and a few stores are running free meet-and-greets with Bluey and Bingo throughout September and October.
Spots need to be booked online, and sessions are limited, so make sure you get in quick!
- Preston (VIC) on September 19
- Cannington (WA) on September 27
- Taren Point (NSW) on October 3
- Everton Park (QLD) on October 3
School holiday fun
The timing isn’t a coincidence – the drop lands right as school holidays kick off.
There’s been plenty said about kids spending far less time outside than they used to, with some studies putting it at 50% less than a generation ago. This collab gives families an easy excuse to change that (Bluey included), just in time for school holidays.
The Bluey x BCF collection is available in-store from September 12, 2026.
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