If you’ve been on the internet lately, it’s likely you’ve heard the word ‘Labubu’, or at the very least seen photos of people carrying around fuzzy little keyrings.
If you’re not quite sure what all the hype is about, or what Labubu even is, we’ve rounded up everything you need to know.
WHAT IS LABUBU?
Labubu is a character from a story series by Kasing Lung called “The Monsters”.
Labubu is described as an “elvish creature”, and according to Pop Mart, “despite a mischievous look, she is kind-hearted and always wants to help, but often accidentally achieves the opposite.”
WHY IS LABUBU SO POPULAR?
They have been around since 2015 but have grown in popularity over the last few months. This surge in popularity has largely been attributed to Labubu’s unique design, the allure of ‘blind boxes’ and celebrity endorsements.
According to NBC News, “The Monsters” series generated US$419 million in sales in 2024.
WHICH CELEBRITIES HAVE BEEN SPOTTED WITH LABUBU?
The Labubu phenomenon has taken the world by storm – including celebrities.
Numerous stars have been spotted with Labubus such as Rihanna, Dua Lipa, David Boreanaz and Australia’s very own Today Show team including Karl Stefanovic, Sarah Abo, David Campbell, Jayne Azzopardi, Richard Wilkins, Danika Mason and Belinda Russell.
Karl Stefanovic
Sarah Abo
David Campbell
Jayne Azzopardi
Richard Wilkins
Danika Mason
Belinda Russell
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