Now here’s a date for your diary you don’t want to miss! Amazon Prime Day 2025 kicks off 168 hours of shopping savings at 12:01AM AEST Tuesday 8 July until 11:59PM AEST Monday 14 July.
Yes, Amazon Prime Day is back, and Australian bargain hunters are in for a shopping bonanza.
With thousands of deals across tech, home, fashion, and more, the 2025 event promises to be one of the biggest yet.
Whether you’re after early Christmas gifts (72% of Aussies kick off their Christmas Shopping as early as July) or upgrading your gadgets, Prime members can expect deep discounts and lightning-fast delivery. Just in time to beat the winter blues.

HOW TO PRIME YOURSELF FOR PRIME DAY
- Join Prime: Not yet a member? Try Prime free for 30 days at amazon.com.au/prime. Membership gives you access to Prime Day and a host of year-round benefits including fast, free delivery, and premium entertainment. After the trial, Prime is $9.99/month or $79/year.
- Create a Wishlist: Prime members can build a Wishlist and turn on deal alerts to be notified when those items go on sale.
- Download the App: Browse, search and shop with ease. The app also lets customers track orders, manage deliveries, and receive deal notifications.
- Shop faster with Amazon Lens: Using Amazon Lens, you can upload an image, take a photo, or scan a barcode to discover exact matches and similar items in the Amazon app – perfect for checking if an item you’re after is on sale.
- Let Alexa help: Alexa-enabled devices can assist in preparing for Prime Day. Just say, “Alexa, start a Prime Day list” or ask “Alexa, what are my deals?” to begin shopping by voice.
THE BEST BRANDS ON AMAZON TO SHOP THIS PRIME DAY

KINDLE
From $177
Best for: The perfect Christmas gift
A Kindle gives readers a new way to interact with your books. With highlighting capabilities, you can add notes and look up definitions all without leaving the page.
A glare-free display that looks like real paper means you can carry your library with you wherever you go!

DYSON
From $389
Best for: Total versatility
Dyson offers cutting edge technology and thoughtful designs. From their powerful, cord-free vacuums to intelligent hair dryers and styling tools.
Currently, Dyson are offering some of their best sales yet on Amazon.

NEW BALANCE
From $75
Best for: Coolest kicks
New Balance is more than just sneakers — it blends style with comfort in shoes and apparel to support you through every run, walk or workout.

ROBOROCK
From $479
Best for: In-house cleaner
Combining smart navigation, powerful suction and mopping technology, Roborock robots clean your home efficiently, so you can focus on what matters most.

L’OREAL PARIS
From $7.50
Best for: Skincare essentials
Plump up and soften winter skin with best-selling products from L’Oreal Paris. From advanced skincare and hair care to iconic makeup, L’Oreal helps you look and feel your best every day.

AMAZON ECHO AND ALEXA
From $44
Best for: Everyday intelligence
Given that Alexa-enabled devices can assist in all areas of your home, why not put your best foot forward with this handy device.

PHILIPS
From $7
Best for: Improving day to day activities
From smart lighting that transforms your space to grooming tools and home appliances designed for modern living, Philips makes daily routines easier, simpler and brighter.