Pitches ready: The start date of Celebrity Apprentice Australia is coming in hot

With the promise of drama.

By Alex Lilly
It's time to get your business faces on, because Celebrity Apprentice Australia is finally about to return to our screens - and soon.
Yep, you won't have to imagine the scenes much longer when The Veronicas, Michelle Bridges, Married At First Sight's Martha Kalifatidis and more Aussie celebs are plonked into a boardroom with a tough-as-nails billionaire.
The reality TV show is back after six years with 15 celebrities battling it out to be the ultimate businessperson. After many entrepreneurial challenges, the last standing celeb wins a cash prize for their chosen charity.
So when can we expect the show to hit our screens? Well, we don't have long to wait.
MAFS' Martha Kalifatidis is one of the Celebrity Apprentice 2021 stars. (Channel Nine)

When does Celebrity Apprentice Australia start?

Channel Nine has confirmed that Celebrity Apprentice will start on Sunday May 23 on Channel Nine at 7pm.
Big names from the worlds of music, reality TV and fashion will be starring but it's British billionaire Lord Alan Sugar who they'll have to impress every week who certainly doesn't hold back when it comes to criticism.
In one memorable moment to come, the 74-year-old states: "If I have to listen to this anymore, I'll out-do Van Gogh - cut off both my bloody ears."
Lord Sugar doesn't hold back. (Channel Nine)
Speaking to WHO at the 2020 AACTA Awards, interior design queen Shaynna Blaze admitted that despite his tough demeanour and no-nonsense London attitude, Lord Sugar, who has fronted the UK version of the show for the last 15 years, isn't as scary as he comes across.
"Don't tell anyone, he's actually a sweetheart," Shaynna revealed.
"I actually found him to be the nicest person, he was great."
She added: "Look, I've got to say with what he's achieved in his life and where he is, he's pretty down to earth and he says it like it is. As everything with I do, I do a truth bomb and a lot of people don't like that so I totally respect him for it."
Contestants include The Veronicas, Michelle Bridges and Married At First Sight's Martha Kalifatidis. (Channel Nine)
In a report by New Idea last October, some of the "bigger personalities" on the show butted heads with each other – and producers were rubbing their hands in glee over the drama that was being captured on camera.
"There's more than a few divas in the mix and some interesting alliances are starting to form," the on-set insider revealed at the time.
"Get ready for fireworks."
This article originally appeared on our sister site, WHO.

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