Treat yourself this Singles Day with the best sales happening now

11:11 – instead of making a wish, make a wish list!

Singles Day, or the 11.11 sale as we know it, is the perfect time to treat yourself, or even a friend, during the busiest time of the year.

But preparing for the Singles Day sales event is no easy feat. First, you have to know when the sale starts – which is held on November 11 every year – then you need to figure out how to buy in the Singles Day sales, and finally, you need to know what you want to buy.

Lucky for you, we’ve broken it all down below so you can hit the online stores hosting sales that coincide with the event, and score major savings this year.

What is Singles Day sales?

Singles Day, also known as 11.11 or Double 11, is a shopping holiday that originated in China and has become one of the largest online shopping events in the world.

It’s always held on November 11 each year and was created as a day for single people to celebrate being single – to counteract Valentine’s Day, if you will.

Is Singles Day or Black Friday better?

Both Singles Day and Black Friday offer substantial discounts and promotions, but you’ll notice that the nature of the deals may differ.

Black Friday is traditionally associated with in-store sales, doorbusters, and long lines at physical retail locations, while Singles Day is primarily an online shopping event.

Cyber Monday, which follows Black Friday, is focused on online deals, but more on that here.

The best Singles Day sales in Australia

Now that you’re prepped and ready for Singles Day it’s time to start adding to cart with all the best deals, which we’ve gathered down below.

The sales we’re wishing for this 11:11.

(Image: HBO/Binge)

The best Singles Day beauty deals

Priceline: Score major savings on beauty and wellness

Anastasia Beverly Hills: 15 per cent off on trending products

tbh Skincare: Bundle and save up to 11 per cent off

iHerb: 22 per cent off sitewide

Sephora: Save up to 50 per cent on select beauty buys

Adore Beauty: 11 per cent off sitewide

Clinique: Receive a free full-size Deep Comfort Body Butter 200ml when you spend $100 or more

The best Singles Day fashion deals

Hendeer: Bundle and save up to 20 per cent off

CAMILLA: 22 per cent off with code LOVEIT

THE ICONIC: Up to 40 per cent off

The Outnet: Get an extra 22 per cent off

Bras N Things: Save on a wide range of lingerie and sleepwear

NET-A-PORTER: 25 per cent off with code SINGLES25

ASOS: Up to 70 per cent off with code SELFLOVE

Adidas: Up to 40 per cent off

Stylerunner: Extra 22% Off All Sale

Hush Puppies: Select Shoes & Boots $89

Running Bare: 30% Off Select Styles

The best Singles Day homewares and lifestyle deals

Hommey: Up to 50 per cent off

RJ Living: Up to 20 per cent off

Spacetalk: Save on smartwatches

Aura Home: Save on bed, bath and linen

Emma: 10 per cent off on award-winning sleep products

The Good Guys: Save on tech, audio, fridges, BBQs and more

Samsonite: Up to 40 per cent off luggage, backpacks and bags

American Tourister: Up to 40 per cent off luggage

What we’d buy from the Singles Day sale

Ralph Lauren Romance, $115 (was $180), Priceline

Described by a reviewer as “sweet, but fresh enough for everyday use”, this is the perfume to have for all your end-of-year festivities.


Charlotte Tilbury Hollywood Flawless Filter, $47.66 (was $63.55), NET-A-PORTER

A cult product for a reason, the Hollywood Flawless Filter acts as a foundation, primer and highlighter to give you that perfect glow.


Cargo Pants, $104 (was $130), Adidas

These cargo pants from Adidas have a loose shape for that casual slouch, and the pockets provide a handy place for all your stuff while adding depth to the design.


& Other Stories Open Collar Shirt, $94 (was $135), THE ICONIC

Add an effortless touch to your next outfit with this loose-fitted collar shirt that boasts a v-neck open-notch lapel collar traced with a decorative buttoned front and a curved hemline.


Kate Spade New York Earrings, $62 (was $123), The Outnet

Finish your look with the perfect pair of trendy earrings that boast the iconic Kate Spade logo. Classic and timeless.


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