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The savvy shopper’s guide to Black Friday and Cyber Monday bargains

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Every year, we count down to the two biggest dates on the shopping calendar: Black Friday and Cyber Monday.

From shoes, dresses and handbags to makeup, hair and skincare, the weekend-long sales event brings some of the biggest discounts from our favourite brands.

To help you navigate the Black Friday and Cyber Monday sales this year, we’ve highlighted some of the best deals across all categories that you’ll want to keep an eye on.

The best 2025 Black Friday deals in Australia

The best Black Friday deals for beauty

Our top pick: iHerb – Starting November 28 at 5:00 AEST, you can score 25 per cent off when you spend around $90 across hundreds of health, beauty, and supplement favourites.

Dr. Althea, 345 Relief Cream

ghd Chronos Straightener

Dyson Airstrait Straightener And Dryer

The best Black Friday deals for fashion

Our top pick: The Iconic – Score up to 30 per cent off selected items on The Iconic with their ‘First Look’ sale, plus 40 to 50 per cent off fashion favourites.

The best Black Friday deals for homes

Ninja Creami Ice Cream Maker

dreame L10s Ultra Gen2 Robot Vacuum

Shark PowerDetect Cordless Stick Vacuum

Filippa Ivory Cream Modern Textured Rug

When do the Black Friday and Cyber Monday sales start and end?

The Black Friday event officially kicks off on Friday, November 28, and runs through Cyber Monday on December 1, offering a massive range of deals. However, many retailers launch early sales in the lead-up, turning it into a month-long shopping extravaganza.

While most sales wrap up soon after Cyber Monday, some brands may extend deals until stock runs out. Be quick, though—hot items often sell out well before the weekend ends!

How does this compare to Boxing Day sales?

While Black Friday and Cyber Monday take place in November, Boxing Day is held in December and focuses on post-Christmas shopping.

So, while Boxing Day’s main focus is post-Christmas clearance sales, seasonal items like holiday decorations, summer clothing, and leftover holiday inventory, Black Friday and Cyber Monday are great for gift shopping.

Black Friday has grown into one of the year’s biggest shopping events, and it shows no signs of slowing down. So whether it’s pre-Christmas gifts or post-holiday bargains, all three events offer incredible savings—so get ready to shop smart and save big!

Love a bargain (who doesn’t)? You can shop year-round deals from a range of brands with our discount codes and deals.

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