Kate Middleton’s favourite affordable brands and where you can shop her outfits

Fit for a princess.
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Catherine, Princess of Wales is renowned for her impeccable style, and we are all envious of the incredible outfits she wears on a regular basis.

From evening gowns and tiaras to casual jeans and sneakers, Kate Middleton knows fashion and we know where you can buy some of her favourite wardrobe pieces.

The Princess of Wales has incredible off-duty style. (Image: Getty)

While the Princess of Wales wears various designer brands that cost a pretty penny, Kate Middleton is also known for wearing pieces from high street brands that are surprisingly relatively affordable.

From ASOS to Zara and Topshop, Catherine has donned some pieces that us mere commonfolk can actually purchase without totally breaking the bank, and still channel our inner princess.

As you’d expect, almost anything that Kate Middleton wears immediately sells out – especially if it’s an affordable piece (this phenomenon is appropriately referred to as the ‘Kate effect’). However, we’ve done our best to find the pieces that are still available to purchase, as well as provided some similar alternatives.

Scroll through to see a curated a list of some of the most affordable brands Kate Middleton’s best outfits are from, and find out where you can shop them for yourself.

& Other Stories

(Images: Getty/The Iconic)

Looking effortlessly put together in a casual ensemble, Kate wowed in these simple but classic jeans from & Other Stories. The slim cut style comes in various washes and can be dressed up or down. For just $135, we’ll immediately be purchasing these to channel our inner Princess Catherine.


Kate looked effortlessly chic wearing this classic knit turtleneck jumper. This piece is from one of Kate’s recent favourite brands, Reiss, and while it’s a little more on the pricey side, it’s a piece that’ll never go out of style and will last for years thanks to the quality cashmere material.


(Images: Getty/ASOS)

Princess Catherine has worn these ASOS brand earrings multiple times. The 14k gold plated twist hoops are extremely affordable (only $30!) but they are (unsurprisingly) currently out of stock. However, ASOS stocks a very similar style by Topshop which you can purchase for just $22.50!


(Images: Getty/GAP)

Catherine wore a gingham fitted button-up shirt from GAP in 2014 and again in 2017. This classic design is undoubtedly a wardrobe staple and it’s available in multiple colourways for just $45.


(Images: Getty/Boden)

In April 2023, Kate Middleton swapped out her usual heels for a more comfortable pair of flats. The specific style she wore from Boden aren’t available in Australia, but the brand stocks a style that is extremely similar to the original pair Kate wore (and they’re even on sale).


(Images: Getty/lululemon)

For engagements that require some physical activity, the Princess of Wales always looks chic in her choice of activewear. Kate’s go-to brand for activewear is lululemon and her favourite pieces include the Define Jacket and Chargefeel Low Women’s Workout Shoe.


(Images: Getty/Missoma)

These gorgeous earrings from Missoma have become a jewellery staple for Princess Catherine. She’s worn them on at least eight occasions since she debuted them in 2020, so you know they have Kate’s tick of approval.


(Images: Getty/The Iconic)

We all need a pair of classic white sneakers in our lives, so why not go for this style from Superga? The Princess of Wales has worn these sneakers to about 12 public engagements and they’re only $77.


(Images: Getty/The Iconic)

Staying on the theme of white sneakers, another brand Kate has been seen wearing frequently is Veja. This specific pair are both fashionable and practical – a must-have in your shoe collection.

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