The best affordable lingerie brands to shop so you, not your wallet, can go fabulously bare

A little lace never goes astray.

It’s a common misconception that when we buy lingerie, we’re doing so solely for our partners.

But the truth is that there’s nothing more attractive than feeling confident and good in your own skin.

And there’s no better way to do that than to adorn that skin in a stunning lace, satin or strappy number.

A gorgeous lingerie set is the perfect way to feel empowered and sexy. In many cases, however, they can prove quite costly.

For that very reason we’re rounding up some of the best brands that offer stunning pieces without breaking the bank.

The best affordable lingerie brands to shop in Australia

It’s time to throw away those Bridget Jones-esque undies and spoil yourself with some of these chic yet affordable picks, to suit any occasion.

Hello Peachiee

With a huge focus on playful, colourful design, and body positivity, with sizes ranging from 6 to 20, Hello Peachiee is an Australian lingerie label and subscription service here to help you find your dream set.

The brand has also committed to the use of sustainable practices and chemical-free products, with sustainable packaging and is BSCI-certified so you can shop sustainably.


Simone Pérèle

Loved for its alluring French style, flawless fit and effortless comfort, Simone Pérèle has a collection of must-haves to add to your lingerie rotation.

From silky sleepwear and luxe lingerie, and sizes catering for an A – H cup, size 8 – 22, you’re sure to find the perfect fit.

And, the brand hosts many sales throughout the year so you can make an affordable purchase without giving up quality.



Curvy has Australia’s largest range of A-N cup bras meaning you’re bound to find something that will work for you.

And, they offer everything from matching lingerie sets to buttery-soft babydolls to silky slips so you can shop until your heart’s content.


Pretty Little Thing

Pretty Little Thing may be your go-to for a bargain fashion buy so why not expand that shopping cart to your underwear drawer, too?

From flashy pink sets perfect for special occasions, to fitted corset styles that will have you feeling sexy, there’s a little bit of everything on offer.

And we can guarantee you’ll want to add almost everything to your virtual shopping basket.



Lovehoney is best known for its toys and various fun accessories, Lovehoney also does incredible and intricate lingerie without the hefty price tag.

The brand also has a wide range of styles and sizes, including plus size sets to suit every figure.

This flowing pink babydoll set is the perfect number for those wanting coverage but not too much coverage (wink wink, nudge nudge).


Bras n Things

Bras n Things may be an old favourite but there’s nothing tiresome about the range of bras, panties, sleepwear and everything in between that Bras n Things stock.

Not only does the brand offer a huge bra size range, including plenty of fuller-bust options, it also has two lines of lingerie with an added oomph.

The Enchanted range is all about feminine charm, while the Vamp range always offers something extra sexy.


Chou Chou

Chou Chou knows how to do a delicate, feminine lingerie set like no other – and it won’t break the bank. For a full set at under $100, that’s a great deal for high quality lingerie.

With lacy bralettes and sheer styles a-plenty, there is so much to choose from if you want to feel gorgeous in your undies.

You can even have your sets customised, which is just the cutest touch.


Ann Summers

Ann Summers is not only gorgeous and affordable, it’s also available on THE ICONIC which makes shopping for intimates super easy.

This sultry chemise should be argument enough that you need to add an Ann Summers piece to your wardrobe, and if you need further encouragement check out the affordable price tag.


Kat The Label

Kat The Label‘s intricate, lacy lingerie and sleepwear pieces are designed to make you look and feel good.

The Melbourne-born brand creates beautifully feminine pieces including slips, bodysuits, garters and matching sets.



Bendon is a fave for our comfy every day buys, but they also stock a range of brands and options that are much more risqué, for all price ranges.

One of our personal favourites would have to be Pleasure State, which offers some stunning pieces with reasonable price tags.

And with so many styles and brands on offer, you’re guaranteed to find something you love.


Wild Secrets

Wild Secrets is another brand best known for selling toys, but it has an extensive lingerie section you’re bound to fall in love with.

The prices are perfect for anyone shopping on a budget and the size range is surprisingly inclusive, with plenty of options for fuller figures.



Renowned for their affordability, Boohoo’s selection of lingerie is unmatched.

Whether you’re after comfy, everyday items or some special, seductive sets to mark an occasions – they have you covered.

This sweet embroidered set is perfect for when you need to put some pep in your step!


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