The 51-year-old actor revealed to Women’s Wear Daily that for the past six years he has had a helping hand in creating five products every guy needs.
“The thing I really want people to understand is that I built this line from the ground up,” he said.
“I’m not the celebrity endorser; I’m not the face of the product. I’m the developer of it. I have an entrepreneurial spirit,” the St. Elmo’s Fire actor added.
The line will feature a cleanser, a shaving gel, an aftershave serum, a moisturiser and an eye serum and is set to hit shelves later this year. Rob’s elixir of youth, we mean, skincare line, starts at a very reasonable $31.
Rob with his new skincare line.
The father of two revealed he’s been passing on his knowledge to his two boys.
“I’ve fathered them through the ‘it’s time to wear deodorant’ phase, through the ‘maybe a little less Axe body spray,’ and now into, legitimately, the ‘what does it mean to groom yourself’ conversation,” he said.
The handsome star also chatted to Conan O’Brien about the secret behind his good looks. “I’m ageing on the inside, Conan. 103 at heart,” he joked.
“I take very good care of myself,” he continued. “I don’t drink, I work out a lot. I’ve learned some tricks over the years.”
We’re pretty sure Rob has a secret stash of youth elixir – here’s hoping he adds some to his new skincare range!
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