Crown Princess Mary has issued a rare, and deeply personal apology after a "mistake" in upholding current health regulations amid the COVID-19 pandemic.
The Danish royal has been out and about filling her royal duties, but this week, she came across a circumstance that she wasn't quite prepared for - and she's taken it upon herself to explain.
Sharing an image of herself on Instagram wearing a face mask on a plane, the Princess wrote a lengthy caption in Danish.
The statement roughly translates to: "On land, at sea and in the air - we have to get used to wearing face masks. It is important that we all follow the health authorities recommendations together."
She continued: "Yesterday I was in Grenaa for my first official visit after the summer holidays. At sea and in the air it went fine, but on land it slipped for me and I unfortunately came to shake hands.
"It reminded me how important it is that we help each other live up to the recommendations. Take care of yourself, and take care of each other."
The Princess' statement served as a poignant reminder for those beginning to get complacent about the current health restrictions in place as the COVID-19 pandemic continues.
While a large portion of the world went into lockdown five full months ago, the risks of the virus remain as concerning as ever.
For many, seeing cases stagnate, or in some cases decrease could give them a false sense of security, but Mary's reminder is incredibly important - we mustn't forget, and we must continue to do the right thing to stop the spread.
Fans were quick to react to Mary's post, with one writing: "Thanks for showing the way."
Another also related to Mary's explanation, saying it was an understandable move, yet still important to be mindful of.
"The handshake was only human and shows that we can all forget the new guidelines, but [it's] just important that we again remind each other of the importance of taking care when we forget."
The Crown Princess has currently been spending the summer at her Danish Palace with her four children and husband Prince Frederik.
The family have been outspoken throughout the COVID-19 pandemic, sharing insights from their home life during the lockdown, as well as encouraging others to do the right thing and help to stop the spread.
It's admissions like Mary's that will continue to hold us accountable as the pandemic continues, and her willingness to front up and move forward in a positive way from her mistake is a reflection of her strong leadership.
Wash your hands, mask up and stay safe, folks.