It’s the classic rule we were all taught as kids in primary school.
“I before e except after c.” Remember that?
Well, it seems Woolworths could have used that rule – or at least, the spell-check tool – for this advertisement.
A Woolies customer named Kym Bina spotted this little mistake on a billboard by Woolworths and Wrigley’s Extra, writing a caption: “Dear oh dear Woolworths and Wrigley’s Extra – should’ve hired a proofreader.”
The ad reads: “Spend $5 on any Wrigley’s Varieties & recieve a bonus coffee cup”
The mistake lies with the word ‘recieve’ – it’s correctly spelled ‘receive’, with an ‘e’ after the ‘c’.
It’s a small spelling error that can easily be missed, but Woolworths customers are pretty darn savvy.
We think this proves that it’s always best to get a proofreader to skim over your work.
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