The US commercials, which suggest that women who don’t wax turn into men overnight,are part of a campaign with the tagline “Don’t risk dudeness”.
The four commercials show a hairy and overweight man playing the role of a woman who has suddenly realised she has body hair despite shaving the day before.
In one of the ads, a woman puts her leg over her boyfriend in bed. He touches it, realising it is hairy, and the person he thought was his girlfriend is revealed to be a man.
Veet’s US marketing team made a statement on Facebook, saying: “The idea came from women who told us that at the first hint of stubble they felt like ‘dudes’.”
“It was really simple and funny, we thought,” the statement said.
“Our intention was never, ever, to offend anyone, so we decided to rethink our campaign and remove those clips.”
