A British video ad for high-fashion brand Gucci has been banned by the UK’s Advertising Standards Authority (ASA) after featuring an “unhealthily thin” model.
Two images of different models appeared at the end of the video ad, both of which were addressed by the British regulator.
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One of the models was leaning up against a wall (see the pic above) and the ASA said her torso and arms, appeared to be out of proportion with her head and lower body, and her eye make-up and facial expression makes her look gaunt.
“Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small,” the ASA said. The image was pulled completely from the ad.
The other image (below) shows a model in a yellow jacket and skirt, sitting on a lounge. The ASA deemed it acceptable as she was not “excessively underweight” and her legs were in proportion with the rest of her body.
Gucci responded saying that they don’t believe in the ruling that one of the models was “unhealthily thin”.
The label said the topic was subjective and that the ad, which showed a dance party, is aimed at a more sophisticated audience.
They also argued the model’s make-up was natural, no bones were visible and the outfit wasn’t revealing.
But do bones have to be visible for someone to rule it irresponsible to be shown to the public? No way.
Watch the Gucci ad below:
