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Coles caught out saying fresh milk is made from milk powder

Well, this is awkward.
A woman in a store aisle looking at shelves stocked with $2 milk jugs.

Coles has been caught out saying on their Facebook page that their Coles Brand fresh milk is actually “made from reconstituted milk powder”.

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A customer posed this question on the Coles Facebook page: “Is it true that Coles $1/litre milk is at times made from reconstituted milk powder?”

Coles answered the question, confirming that it is made from milk powder but seemed to miss an extremely significant word in their reply – ‘not’.

It seems that Coles have put it down to a typo, with a spokesperson saying their brand milk was “100 per cent Australian fresh milk”.

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The original comment was deleted, with a new comment posted this morning. It said: “we’re sorry for the confusion. This was a typo and we can confirm that Coles brand milk is fresh and not made from reconstituted milk powder.”

Awkward.

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