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Turns out we’ve been saying Zara wrong

When did fashion get so complicated?

In recent times, there have been a couple of pronunciation reveals that have thrown us in a loop, like Nutella (new-tella).

And apparently, the latest one to get all technical is fashion brand, Zara.

The global brand is based in Spain which means it’s not pronounced like “Zah-rah” as many Australians call it.

The “z” has more of a soft “th” sound and the slightly rolled “r” is closer to a “d”.

The result?

“Tsah-dah” or “dzah-dah.”

So there you have it.

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