While his wife was visiting a school in Middlesex on an engagement, Prince William teamed up with his brother, Prince Harry, to quietly join the relief efforts for Britain's devastating floods.
The royal boys band together to call for an end to the illegal wildlife trade and stop the systematic slaughter of the world's most endangered animals.
Cancer envy. It's a term you have probably never heard before but it is at the centre of a maelstrom that has erupted in response to a UK advertising campaign.