On Valentine's Day, an influx of loved-up couples filling Instagram feeds is to be expected, but there was one post that came as a complete surprise.
Joining in the V-Day fun, Princess Eugenie took to Instagram to share a sweet picture of herself and new husband Jack Brooksbank on their wedding day.
And while the picture itself was one of many sweet Valentine's Day tributes, this one stood out for a very good reason.
In the past, royal Valentine's tributes have been few and far between, so Eugenie's sweet post is somewhat unprecedented.
Captioning the picture: "Happy Valentine's Day...❤️❤️❤️ 😍😘," it was clear Eugenie is completely smitted with her new husband - and we can't blame her!
The picture was flooded with comments from fans who expressed their joy for the couple.
"You guys are the most beautiful couple inside & out wishing you all the best!❤️," wrote one follower.
Another said: "Gorgeous!💕 Truly a magical fairytale kind of photo. Happy Valentine's Day!"
WATCH: Princess Eugenie's wedding: Princess Eugenie and Jack Brooksbank seal their wedding with two kisses! Story continues after video...
Last October, Eugenie and Jack were married in a ceremony broadcast live around the world at St George's Chapel in Windsor.
Since then, it's been very clear that the pair couldn't be more smitten, with Eugenie sharing a number of tributes to Jack on social media.
On January 1, Eugenie posted another picture of her and Jack on their wedding day writing: "The best moment of 2018...Happy New Year!"
And a few weeks later, the Princess shared another throwback picture from the pair's official engagement announcement, along with a sweet caption.
" #tbt to exactly this day last year - Jack and I announced our engagement. What a year it's been since then and how exciting for 2019."
Eugenie isn't the only royal to be celebrating Valentine's in an unexpected way this year - Prince Harry also paid tribute to his wife Duchess Meghan via a shrine, which was sprung on him by two servicemen he visited on the day.
It was staged in a makeshift igloo featuring images of Meghan and Harry on their wedding day, complete with candles and soft music.
And Harry's reaction said it all: "You weirdo's," he joked to the servicemen.
"It's very kind of you to invite me into your private shrine or whatever you want to call it. And the music, is that part of it? Very romantic."
Meanwhile, the Duchess Catherine and Prince William appear to have kept things low key for Valentine's this year, but we're sure it was no less glamorous.
The night before Valentine's Day, Kate stepped out wearing a fitting pink Gucci gown to the 100 Women in Finance Gala, and her stunning look was perfect for the occassion!
And while she was flying solo on the night without husband Prince William, she was the guest of honour at the fundraising dinner for The Royal Foundation's Heads Together programme, which she and William work on together.
How the rest of the royals celebrated Valentine's Day remains to be seen (or more likely unseen), but we'll certainly be keeping an eye out!
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