Research shows that when it comes to choosing products for their families, parents trust the opinions of other parents. Well, 8000 mums and dads have just weighed in on Australia's best baby products - and the votes have been counted.
These parents plus an expert panel cast their votes across 26 categories of baby products in the annual Bounty Baby Awards - and the best baby products for 2020 have been announced.
From nipple creams, to nappies, car seats, prams and nursery products, items are judged on quality, value for money, user-friendliness and innovation in a bid to take out a coveted Bounty Baby Awards rosette.
The headache of choosing the right brands in a crowded market is taken away as parents can be confident that the products are not only endorsed by the trusted Bounty judges, but also by industry experts and mums and dads in the parenting frontline.
"This is just the second time we have held these awards – and the first with our website bountyparents.com.au – and we are beyond excited with the number of parents who took the time to place their votes," says Bauer's Parenting Digital Director Fiona Baker.
"We know that parents trust the opinions of other parents and are also eager to share their own reviews. To have 8000 parents jump online and share what their favourite products are is proof of that."
Bounty is well-loved via its iconic sample bags that reach more than 80 per cent of all Australian parents and parents-to-be – and have been doing so for more than three decades. And earlier this year Bounty Parents, a reviews, news and trial teams site, was launched, providing a place where parents can go to share their opinions about parenting products and services and get rewarded.