From the little socks to the mini shoes and animal patterns, there is nothing off the table when it comes to baby and toddler outfits.
You can lean into the cutesy look, bold colours, or if you prefer a more neutral pallet, then your wish is your command.
Because of course, these are the only years you will be able to dress up your child without them getting too fussy.
And as to be expected, fashion model Jesinta Franklin has curated the most delightful wardrobe for her daughter, one-year-old Tallulah.
The model who is married to Buddy Franklin welcomed her second child, a son, called Rocky earlier this year.
Even though becoming a family of four is a lot more to juggle, Jesinta is still finding time to curate some adorable baby looks.
Jesinta posted a video onto her Instagram of Tallulah's increasing collection of outfits, which includes patterned socks, colourful cardigans, green overalls and white onesies.
"I love shopping for the kids more than I do myself 🤍 It was so much fun to head into @myer and update their winter wardrobes and pick up some bath, play & dinner essentials.
"How cute is the iconic Peter Rabbit dinner set!? It reminds me of my own childhood #myerkids," Jesinta captioned the video.
The comment section on Jesinta's video was elated by the inspirational wardrobe, and a few fans were keen to get their hands on the pieces.
One person said, "Beautiful!! I am all about that Peter Rabbit set 😍," another fan commented, "Such an addiction shopping for our babies ❤️❤️❤️!! Xx."
When Jesinta isn't styling Tallulah in adorably cozy outfits, she puts her in a Swans jersey to support her AFL legend father.
The young family went to their first football game last week to cheer on Buddy, and as the supportive wife she is, Jesinta marked the occasion with a celebratory Instagram post.
"GO SWANS ❤️ we love you daddy @buddy_franklin23 ! A special memory for our family taking the kids to their first football game.
"Lulu had so much fun with Saxon & Lou 💫," said Jesinta.