Today, the family of Amy 'Dolly' Everett did the unthinkable. They laid to rest their "kind, gentle and loving little girl" after she tragically took her own life.
Her devastated mother, father and sister addressed the media afterwards with a call to action to stop bullying.
Dolly's father Tick Everett shared how she earned her affectionate nickname.
"When she was born Kate [Dolly's mother] looked down at her and said 'she looks just like a perfect little china doll', and Dolly just stuck," Mr Everett said.
The teen, who was once the face of Akubra Hats, died on 3 January.
"As a family we will remember Dolly as a kind, gentle and loving little girl who loved her animals and cared so deeply for other people less fortunate than her," her father continued during the media address.
"She was loved by so many and made friends with everyone she came across. Dolly saw the good in this world and the good of everyone she met."
The Everetts are now working to establish the "Dolly's Dream" trust in her honour, to raise awareness of youth suicide.
"It should not have taken the loss of a young life to drive this change, but this is where our journey will start," Mr Everett said.
"We don't want another family to go through what we're going through...it won't bring our Dolly back but it may just prevent the loss of another young life."
Northern Territory Police confirmed a criminal investigation is being conducted into Dolly's death to examine the role of cyber bullying.
Prime Minister Malcolm Turnbull has also promised the government will work with internet companies to take "every step" in cracking down on bullying.
Her father Tick previously posted an emotional tribute to Facebook revealing Dolly had been subjected to "constant bullying and harassment" online.
"This week has been an example of how social media should be used, it has also been an example of how it shouldn't be," he wrote.
"If we can help other precious lives from being lost and the suffering of so many, then Doll's life will not be wasted."
Mr Everett also condemned those who bulled his daughter, telling them to come to her memorial to "witness the complete devastation you have created."
Akubra Hats also posted a tribute to Dolly online and changed their profile picture to Dolly modelling one of their iconic hats eight years ago.
Our deepest condolences go out to Dolly's family and loved ones.