So begins the most popular article on The New York Timesthis morning, about a new website for people who want to cheat on their spouses, but plan to tell them about it.
The article features Brandon Wade, 45, who is the founder of the new website OpenMinded.com, which caters to individuals and couples looking for others with whom to engage in what Mr Wade calls "ethical cheating".
"This involves telling a spouse that you are going to be unfaithful, or including the spouse in new relationships," the article says.
Mr Wade is quoted as saying: "Monogamy in the traditional sense is not working for the majority of us. It has not worked out for me. There is a growing movement of people who are able to be honest with their mate that the traditional model isn’t working.”
Mr Wade’s current wife is his third. He says his new site has signed up 150,000 users since May, "with more than half of the members identifying as couples who are in open relationships. The site’s members are more likely to be men than women".
Before marrying his current wife, Mr Wade says he discussed his progressive views about monogamy.
"I told my wife, ‘If this relationship doesn’t work out, I’m never going to get married again,’ " he told the Times.
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