In recent times, there has been an influx of overly pushy swimwear ads, bearing haughty messages like ‘Are you beach body ready?’ – couple that with the plethora of toned supermodels fronting them – and the thought of baring all at your local beach has gotten a little bit scarier.
Which is why swimsuitsforall’s latest swimwear campaign, ‘Beach Body, Not sorry’, is making our day.
Fronted by plus size model, Denise Bidot, and completely unretouched (yes, completely), the campaign is aimed at women who are tired of seeing their body shape not represented in swimsuit ads.
“Swimsuitsforall believes women should not apologise or feel shame for their bodies,” a spokesperson told The Daily Mail.
“We believe that life’s best moments happen in a swimsuit. We want women to let go of their anxieties and step out unapologetically this summer.”
And model, Denise, who features in the ad with her stretchmarks and cellulite untouched, echoes that sentiment in a statement: “There’s no wrong way to be a woman.”
“It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules!” she continues, “Curvy women shouldn’t apologize for who they are.”
Bravo.
The campaign is advertising swimsuitsforall’s latest curvy collection, ‘Swim Sexy’, which features styles for women with curvier bodies.
