Weight Watcher's newest ambassador, Samantha Armytage, is a size 12 and proud of it!
The Sunrise co-host revealed her dress size while being interviewed on the Morning Show today, but it wasn't her actual size that made headlines, but the way she used to be treated.
The 42-year-old, who has already lost an impressive 10kg on the program, claimed that wardrobe assistants would comment on her size while dressing her.
While she admitted she was "very lucky to have stylists in the job", they'd even going as far to ask; "this fitted you last week - what's happened in a week?"
The gorgeous blonde then went on to say that this mentality of the 'perfect size' "had to stop" and we couldn't agree more!
Samantha has previously spoken about "going up and down" with her weight and has lost weight this time round "without trying too hard, just being good and exercising again."
"The goal for me was, after 40, to be healthy and strong and get up at 3am and still be a nice person in the afternoon!' she said.
"It's really not about being skinny. I don't want to lose too much more weight."
In 2014, Sam tweeted a response to the The Daily Telegraph running a spread on her fashion mishaps:
"Wow. A newspaper bullying a woman about her weight – I thought those days were gone!" she said.
Then, of course, there was the time she set her lawyers onto The Daily Mail after their bullying, body-shaming jibe at her "granny panties".
And now, Samantha is using "the attention" of the WW campaign for good, even admitting that her mum told her to do it.
In an interview with Australian Women's Weekly, she said:
"I understand there will be more scrutiny that comes with this … but the paparazzi are always already trying to take pictures of [me] where there is a fat roll showing. My mother said to me, 'Darling, for Godsake, if they are already sitting outside your house taking pictures of you putting the bins out, why not just talk about it?'"
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But one of the risks involved with this sort of role is of increased trolling, where an ambassador is derided for looking too thin today, too fat tomorrow.
"I don't want to get caught up in silly social media trolling because it's hateful and in my job I've learned to just ignore that crap," she says.
"This is about living [my] best life and being strong. People know inside whether they feel good or not. Losing a few kilos is part of that – and it's only part of it. I've gone back to the gym, I've got a trainer, I box twice a week, I walk the dog every day. I don't think that's giving in to body shamers. This is about me feeling good and going into this next phase of my life, my forties, feeling strong and having energy."
"I have said it before and I will say it again: I don't want to be skinny. I have boobs, I have a bum, I have curves. I like being a woman with a womanly figure, so I don't want to be skinny-skinny," she said.