Fans of 37-year-old funny lady, Zoë Foster-Blake, were shocked after the mum-of-two shared a picture of her "first tattoo" as part of her Instagram story this week.
The tattoo, perfect lowercase black cursive on her right wrist, read "be a boss!" and seemed to be a perfect fit for the author, beauty guru, fashion designer and writer.
And yet... as authentic as it may look, the tat was just a fake - and we all fell for it.
The wife of Hamish Blake told her almost 650,000, "JK. It's fake and part of some VERY AWESOME new @breakupboss sh*t happening real soon."
In March last year, Zoë released an iPhone app for break-ups, thoughtfully entitled 'Break-Up Boss.'
"Then, last year, I realised it should be an APP, not a book! So, I jammed a books' worth of content into a tidy little app, and today that app and idea is finally live. 💔"
The Wrong Girl author goes onto explain that the app is designed to work as a "digital pocket coach."
"It's called Break-Up Boss, and it has a singular goal: to help women handle, heal and move on from their breakup in a healthy, positive way. To act as a digital pocket coach for your traumatised, fragile, gorgeous little heart," she writes.
"After all: Why should break-ups be the boss of your life, mood, personality, diet, social life, sleep patterns, and (now ravenous and atrocious) drinking habits? F*ck that. You gotta take back control. You gotta be the boss of your break-up. You gotta make it work for you. And hopefully, with Break-Up Boss, you will. 💔"
Okay, we guess we can forgive the trickery because the latest news is pretty awesome... Almost one year after the app launched, Break-Up Boss the book has launched!
"You guys were all like: "Make it into a book! Paper is still cool! Also, it means we can gift it to our sad friends real easy!" And since I always listen to you guys, except when you try to tell me lemon sorbet is a viable dessert: here we are," Zoe explains.
The book will be available in April and we have no doubt it will be awesome.