Emma Allcock

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for Woman's Day, with her words and recommendations also appearing across BEAUTYcrew, Marie Claire, beautyheaven and Girlfriend. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.