How much can the MAFS 2023 brides and grooms use their Instagram following for cash?

While 2023 wasn’t the most chaotic season of Married At First Sight Australia, but it certainly was not about peace and love.

Season 10 offered a variety of brides and grooms preparing to launch their careers into reality stardom. Out of the twelve couples, two found love but there was even a real life couple swap. This series works in mysterious ways!

Before the season aired, we did some stalking to find out there were already some popular accounts. Months after the show has aired, and mere weeks after they regained access to their social media accounts, a few of the MAFS stars have found fame and now are earning a nice wage from their popularity.

To find out how much the bride and grooms Instagram following has grown, and how they are using their popularity, continue scrolling.

THE BRIDES

Melinda (@melindarichelle)

We thought Melinda’s following account was huge before with 150k and now its even bigger! Melinda, a 32-year-old CEO finished season 10 on top with 295k with plans to use her social media presence to boost her business sales.

After getting access to her social media back, she sat at 560k. Meaning Melinda can charge minimum a whopping $2700 to brands wanting to collaborate.

Evelyn Ellis

Arguably one of the most popular brides on MAFS after entering the season as an ‘intruder’ has a massive 403,000 fans on Instagram.

The 26-year-old model can now charge around $1950 to brands wanting to collaborate.

Caitlin (@caitlinmcconville)

Caitlin, 27, the supposed hopeless romantic of the group, is a makeup artist started off with 17.2K followers on Instagram. Although she doesn’t post a lot, we can see she loves a hair transformation, from black to red then blonde.

With MAFS officially at it’s end, the young makeup artists had 61.7k followers on Instagram. After regaining social media access, Cailtin now has 93k, her current earnings per sponsored post is most likely under $10000.

Melissa (@mel_sheppard1)

This new bride is all about body positivity and cute snaps with her best friends. Melissa, 41, had 710 followers before the experiment.

And this blonde mum’s following has boosted to 23,000 followers on Instagram! After getting her personal Instagram back, her followings shot up again and is now at 39.5k.

Tahnee (@itstahnee)

Tahnee Cook loves a pop of colour in her feed, especially pink! It features in a majority of her 259 posts. The 27-year-old had 3,359 followers prior to finding fame on MAFS which then shot to 82.9k. Mere months later, she has 224k followers.

We wouldn’t be surprised if she became a fashion and beauty influencer, and with her partner Ollie’s 178k following, they could collectively make roughly $2000 per sponsored post.

Claire (@cforclaire_)

Claire, 31, had 2,828 followers and her adorable jet-black pooch, Ralph was stealing our hearts!

She was momentarily a bad guy, but after a redemption arc Claire reached 123k followers. Now, she has 295k.

Lyndall (@10dall)

She is an accountant by day and a karaoke loving, hockey player by night. She often posts photos of her nightlife and friends. Lyndall, 27, started out with 2,196 followers, ended the experiment with 70.3k followers and now has 176k.

We adored her colourful outfits on MAFS, the next fashion influencer perhaps?

Sandy (@sandyjawanda)

This 36-year-old loves a mirror selfie and occasionally posts funny videos involving her career as a dental hygienist. Sandy started out with 1,543 followers, concluded the season with 63.3k followers and now has 158k.

Bronte (@_bronteschofield)

Bronte’s Instagram feed is all about the aesthetic, plus a bikini snap. The 28 year old online beauty editor started with 12,000 followers, finished with 71.9k followers and now has 141k.

Janelle (@janellemyh)

This beauty influence, 28, started off with the most followers on Instagram with 37.1k and we understood why! We love her killer hair and flawless makeup.

As to our dreams, we saw Janelle wip out her talents on MAFS. Now, Janelle has 69,000 followers.

After finding stardom on the show, she has collaborated with Fenty and there could be a future in fashion.

Alyssa (@alyssa_barmonde)

Alyssa, 35, didn’t take her personal Instagram account too seriously with only one post and 926 followers, but the bride finished the season with 38.2k and now has 101k.

Meanwhile her baking account, @alyssabakescakes has 28.7K followers. Those cakes must be incredible!

A part from this side-hustle, the young single mum is launching ‘Bad Mums The Podcast’ with her two friends which already has its own Instagram account, sitting at 502 followers at the moment.

THE GROOMS

Layton (@laymills)

This new groom has a serious sporting obsession according to his Instagram grid, from basketball to tennis! Layton started the season with 3,099 and valued quality over quantity when it comes to post frequency.

He finished the season with 65.1k followers, now he has 207k. No doubt MAFS fans are loving on the Layton and Melinda content.

Adam (@adam_seed13)

This man loves to strike a pose and we get why! If it isn’t a photo with his best mates, its probably a shirtless picture. Adam, 35, started with 5,692, ended the season with 24.4k and now has 39.3k.

Dan (@danhunj)

This groom’s feed is a rollercoaster ride and we are on board! Dan takes photos next to jet skis, fancy cars and keeps things generally classy; in fairness he also has some wholesome photos.

Dan had 2,255 followers, finished the season with 28.4k and now has 42.3k. While the dad doesn’t plan on using his new found fame to build his career, it seems he does plan on using it to accept every party invite.

Josh (@whitej81)

When we first saw Josh’s Instagram feed, we truly had no idea what he was all about! Occasionally the dad shared some selfies to his 336 followers.

Now Josh just loves to share photos with his MAFS besties to his 60.9k followers which grew from 32.2k.

Shannon (@shan_adams_44)

Shannon’s grid posts range from black and white shirtless pictures to sepia shirtless pictures to videos of his shirtless workouts. Although he hasn’t posted in a year, this 26-year-old personal trainer has 947 followers.

And after playing the ‘villain’, he ended with 13.4k followers and now has 20.9k.

Harrison (@harrisonboon)

This is the Instagram account of an ordinary Australian who loves adventure. Most shots include his adorable pooch, meanwhile others are taken from his travels. This 32-year-old started with 2,487 followers, ended with 35.6k and now has 74,1k.

Now, the young dad is using his fame to start a podcast called ‘The Harrison Boon Podcast’ and he will be stepping into the ring against MAFS Daniel Holmes.

Duncan (@duncan__james)

This man may work in Cyber Security Sales, but by the looks of his account he loves to explore. Most photos feature his best mates and also a black motorbike.

He started off with 2,095 followers. But as the heartthrob of the season, he left 86.8k! But after regaining access to social media and officially debuting his new girlfriend, Evelyn he is sitting at 319k followers.

With this many followers, Duncan can charge brands $1550 for a post.

Jesse (@jesse_burford)

By the looks of Jesse’s account loves Dodgeball and music. The marriage celebrant started off with 1,150 followers on Instagram.

And by his massive growth in followers, it seems MAFS fans love a redemption arc as Jesse finished the season at 96.4k and is now at 226k which could help the former groom propel his career into hosting and even comedy.

Cameron (@yepcams_on)

Cam is your typical country boy, his account features fishing, hunting and an adorable cattle dog. He currently started with 1,842 followers, finished with 36.4k and now has 64.4k.