Sarah Ferguson is sharing her creative side with the world in a royal first as she launches a brand new YouTube channel - and it will be put to a very special use.
Announcing the news on her Instagram account on Thursday morning, the 60-year-old explained she would be utilising her own creative prowess for the better amidst the lockdown spurred by the coronavirus pandemic.
So who will benefit most from the brand new YouTube channel? Children, it seems.
The Duchess of York has previously penned several children's books, and announced on Instagram that she would be hosting daily readings of her own, and other children's books shared via YouTube and Facebook.
"Excited to be launching Storytime with Fergie and Friends on my new @youtube and @facebookapp channels – a traditional children's storytime every day to help keep them entertained during lockdown," she wrote alongside a picture of herself sitting indoors in a bright green ensemble.
"I'll be reading both my own stories and others and asking friends to join in. It's all free and just for fun. There will be a new story posted every weekday at 4pm and a longer storytime on Saturdays," she continued.
The Duchess finished: "I so hope you enjoy them and they give some of you something new to do during this difficult time for everyone."
Sarah's new YouTube channel is a rare first for the British royals, many of whom don't have their own personal social media accounts, let alone YouTube channels.
Of course, it's been great to see the royals embrace this unexpected down time during isolation to connect with their fans in other ways.
Duchess Catherine and Prince William's various video calls to special members of the community also refreshed our perspective on the royals, giving us an insight into how the regal family adapts to the times.
See one of their video calls below. Story continues...
At present, Sarah Ferguson's new YouTube channel has two videos and over 200 subscribers.
Her first book she chose to read was none other than a Hairy Maclary instalment by Kiwi author Lynley Dodd.
Dodd's books are iconic in New Zealand, with many children having grown up reading about the adventures of the mischievous shaggy black dog.
Sarah has also been finding other ways to help out amid the pandemic.
Earlier this month, she was pictured alongside her ex-husband Prince Andrew as the pair helped to pack care packages for a Windsor hospice.
The pair were seen looking happy and at ease in the British sunshine as they packed the bags.
It marked one of the first times we've seen the Prince in many months after his alleged involvement in the Jeffrey Epstein scandal came to light in late 2019.
It seems Sarah and her former husband are putting the past behind them for now as the world faces the harrowing effects of the pandemic.
We'll just be looking forward to more instalments from Sarah's YouTube channel!