Princess Beatrice has been linked with businessman James Williams, just days after being spotted alongside the former mystery man in Los Angeles.
According to The Sun, the pair recently enjoyed a meal together at the swanky Madeo -- an Italian restaurant in West Hollywood frequented by A-list celebrities -- before leaving in a £100,000 (A$ 178,574) blue Bentley.
James, who studied at the University of Leeds, worked as a corporate lawyer at Clifford Chance before turning his attention to business consulting. He last year became CEO for Floyd Mayweather's new gym business venture Mayweather Boxing & Fitness, which aims to create 500 gyms worldwide in the next five years.
The high-flying businessman mightn't be royalty, but it's clear he lives the good life -- his social media pages boast lavish holidays and a wealth of celebrity connections including, Robbie Williams and Eva Longoria.
Princess Beatrice, 29, parted ways with businessman Dave Clark, who she dated for 10 years, less than 18 months ago.
It comes hot on the heels of sister Princess Eugenie's engagement to long-time boyfriend Jack Brooksbank.
Eugenie recently opened up about the magical moment her husband-to-be got down on bended knee during a holiday in Nicaragua in Central America.
In the couple's first-ever joint TV interview conducted at Buckingham Palace, the young royal told The One Show's Matt Baker it was an "incredible moment."
"The lake was so beautiful, it was a special light and I even said 'this is an incredible moment' and then he popped the question, which was really surprising even though we had been together seven years. It was the perfect moment because we knew it was going to end up this way. I was over the moon, crying," the 27-year-old, who looked resplendent in a recycled floral Erdem dress, explained.
Princess Eugenie also revealed her "granny" The Queen was across Jack's plans to propose.
"Granny actually knew right at the beginning [of the engagement]. We left her this weekend and had a lovely time and she was very happy, as was my grandfather."
"We literally just told out mother and fathers and brothers and sisters and our grandparents," she added.
WATCH: We do a deep dive into the 31-year-old and answer your burning questions about Princess Eugenie's future husband. Post continues…
The Princess also opened up about their fateful first encounter, with the pair agreeing it was "love at first sight" after they were introduced by a mutual friend on a skiing holiday to Verbier in 2010.
"This is Jack, we met when I was 20 and he was 24 and fell in love and we have the same passions and drive for life. It's so nice that we get to share this moment with everyone and you get to meet Jack," she said.
Princess Eugenie and Jack will tie the knot at Windsor Castle's St. George's Chapel on Friday, Oct. 12, 2018.