Princess Diana made it her life's mission to devote her time, money and enormous public profile to helping those less fortunate than she - an admirable trait that has clearly been passed down to her sons, Prince William and Prince Harry.
And now as the world battles with one of the worst pandemics ever seen, just like his mother, Prince William is desperate to step up and "do his bit" to support the global relief effort.
A new report has revealed the 37-year-old Prince wants to "do his bit", get his hands dirty and serve on the front line of the crisis.
"William has been seriously considering returning as an air ambulance pilot to help in the current pandemic," a royal source told The Sun.
"He knows the whole country is doing its bit and he wants to help. But it's complicated, as he was originally grounded from the job so that he could become a senior working royal."
With his brother Prince Harry and wife Duchess Meghan no longer official working members of the royal family, and his father Prince Charles, as well as the The Queen, in strict lockdown, now would be the perfect time for William to step up to be the face of the royal family's coronavirus relief efforts.
"That role is even more important now given that Charles has been ill, Harry has walked away with Meghan and Andrew has been effectively barred from public life. But William is very keen to do anything he can to help," the source said.
They added: "There are all sorts of practicalities to overcome such as fitting in on shift patterns. But he's in the right place now if he wants to do it."
In March, William became patron of the London Air Ambulance Charity, and the head of the organisation says the Prince would be "welcome" to join the service at "any time".
"As he knows well, we have an air ambulance service here in London," said boss Garrett Emmerson.
"I know he would be welcome there any time."
Furthermore, the father of Prince George, six, Princess Charlotte, four, and Prince Louis, 18 months, told British medical staff he "misses" working with the UK's NHS (National Health Service), during a visit to an emergency call centre in London last month.
"He was asking about how busy we have been, and what shifts everybody was doing," one of the centre's staff, Tracey Pidgeon, revealed.
"We were saying everybody was working really hard. He misses the helicopter, being on the front line. He just said he misses it."
William is clearly desperate to step into a more active frontline role, and it appears as though The Firm is more than happy to support his decision.
A reports last month revealed the Prince would likely be stepping up and taking over some of the duties usually only undertaken by the Queen in the coming weeks and months, as the COVID-19 pandemic continues to affect thousands of people across the globe.
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According to royal expert Nigel Cawthorne, who wrote a book about Diana called Call Me Diana: Princess Diana on Herself, the prince will likely become the main physical presence for the British Monarchy, while the Queen and first in line to the throne Prince Charles continue to socially isolate for their own safety.
"There has to be a physical presence to the monarchy, not just a virtual one. He's third-in-line to the throne and in robust health like his brother, and COVID-19 is unlikely to be any serious threat for him or his wife or children. He will do a great job," the biographer told the Daily Mail.