Prince Harry and Meghan, Duchess of Sussex have announced a new venture that is all about "investing in each other".
The royal couple have partnered with investment fund Ethic to help promote better environmental, social and governance practices for companies around the world.
Announcing the partnership on their Archewell website, the couple wrote: "When we invest in each other we change the world…
"Be it through the investment of time (as with mentoring), investment in community (as with volunteering), or the investment of funds (for those who have the means to), our choices—of how and where we put our energy—define us as a global community."
Harry and Meghan went on to say that it's time for "more people to have a seat at the table when decisions are made that impact everyone".
The Duke and Duchess of Sussex want to push for a new approach to investing that will "help solve the global issues we all face" and say their new partnership with Ethic "is one of the ways we put our values in action."
Ethic is a firm that promotes investment in companies that have strong track records across environmental, social and governance practices.
Harry and Meghan first invested in the firm itself earlier this year, as confirmed by Ethic in a blog post, and now have investments managed by the group too.
Sharing details of the partnership in a post on its site, Ethic wrote: "Prince Harry and Meghan, The Duke and Duchess of Sussex, share a lot of values with us, and we suspect, with many of you as well.
"They're deeply committed to helping address the defining issues of our time—such as climate, gender equity, health, racial justice, human rights, and strengthening democracy—and understand that these issues are inherently interconnected."
The blog post added that the couple "want to shine a light on how we can all impact the causes that affect our communities" and "bring transparency into how the corporate world sets the tone and shapes outcomes for everyday families".
The Duke and Duchess of Sussex spoke about the new venture in more detail in an interview with The New York Times' DealBook.
In the interview, Meghan touched on the fact that her royal husband had a very different upbringing to the one she experienced in the US.
"From the world I come from, you don't talk about investing, right? You don't have the luxury to invest. That sounds so fancy," she told the outlet.
"My husband has been saying for years, 'Gosh, don't you wish there was a place where if your values were aligned like this, you could put your money to that same sort of thing?'"
This is the couple's first foray into finance and comes off the back of a number of new deals and projects Harry and Meghan have signed onto since leaving the royal family.
Responses to their new ventures have been mixed, with some royal watchers congratulating the couple for carving out their new life in the US, while others have criticised them for "cashing in" on their royal ties.