Meghan Markle is a bonafide style icon, with every single item she steps out in immediately selling out, catapulting the clothing and accessory brands she chooses to wear into global fashion success stories.
So it would make sense that these brands would want to promote the fact that one of the most famous women in the world - with exquisite taste, no less - has carefully hand-selected their pieces to wear in front of the world's media.
We've seen brands post photos of the 38-year-old mother on their own social media accounts, proudly showing off that Meghan is a fan of their products.
But this sort of self-promotion has landed one popular jewellery brand loved by the Duchess of Sussex in hot water, with the Palace accusing the brand of inappropriately using images of Meghan to promote their jewellery business.
Jennifer Meyer Jewellery, a hugely popular jewellery brand run by LA woman Jennifer Meyer - who just happens to be friends with loads of Hollywood A-listers, including Gwyneth Paltrow, Courteney Cox and Jennifer Aniston - has been ordered to remove "damaging" photos of the Duchess online by the Palace, with the royals arguing she breached a non-disclosure agreement.
Meghan has been photographed many times in recent months wearing Jennifer Meyer's designs and is clearly a big fan of the brand.
But now a dozen images of Meghan on the brand's official Instagram account, including links to purchase the items, have been removed,
Until yesterday, the designer also had a dedicated section on her website where shoppers could browse items Meghan has worn. This page has now been deleted.
It appears as though the royal family was not impressed with Jennifer using Meghan's image to promote her brand.
"Jennifer Meyer has been told to remove the images and in no uncertain terms how damaging this could be for Meghan and the Royal Family," a royal source told UK outlet The Mirror.
A senior Palace source also confirmed to The Mirror that Jennifer Meyer Jewellery was in breach of a non-disclosure agreement.
Back in February, Meghan wore Jennifer's "mummy" necklace during her trip to New York City to celebrate her lavish baby shower.
The necklace is handcrafted in 18-karat yellow gold and is described by the brand as "the perfect gift for yourself or the new mum in your life".
It comes in both the British/Australian and American spellings - "Mummy" and "Mommy" - but it's understood Meghan's girlfriends gave her a necklace with the British version.
And in August, she was snapped wearing Jennifer's turquoise bar studs while sitting courtside at the US Open in New York City, supporting her friend Serena Williams in the women's final match .
This isn't the first time the Palace has gotten involved when images of the Duchess were shared online without her consent.
Back in August, Meghan's image was used to promote weight loss tablets online, alongside a fake quote from the Duchess.
According to an investigation from the Sunday Mirror, an online campaign for "Keto Weight Loss" tablets featured images of the Duchess from before and after her pregnancy.
The advertisement also include a fabricated quote from Meghan stating: "Post pregnancy my body had lost its shape. But, with keto body tone, I came back."
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A second website for the company also had the Duchess claiming in an interview that the royal family did not want her to pursue her own weight loss line.
The publication reported that a spokesperson for Meghan thanked them for alerting the former Hollywood actress to the scam.
The source also told The Mirror at the time: "This is obviously not true and an illegal use of the Duchess' name for advertising purposes. We will follow our normal course of action."