Everyone is trying to solve the mystery of who will design Kate Middleton's wedding dress, but it seems for now designers around the world are lining up to supply her day-to-day wardrobe.
When she wore a double-breasted beige wool Burberry trench coat with a frilled, flared hem to a pancake-tossing session in Belfast, it sold out online in sizes four, six, eight and 10 within just one day, the UK's Daily Mail reported.
The £650 ($1040) coat is part of Burberry's spring-summer 2011 collection and the grey version of the coat also sold out in sizes four, six and 10. But they weren't the only sellouts.
Sales of online shopping site Asda's £22 ($32) imitation version of the coat soared by 300 percent around the same time.
Kate caused similar fashion chaos when she stepped out in her dark blue Issa engagement dress. Shortly after images were released of her in the dress, department store Harvey Nichols reported the dress had "sold out within hours" of her wearing it.