Duchess Catherine knows that whenever she steps out in a new outfit, the world is watching her every move.
So she chose to send a fantastic bold message with her latest frock, a beautiful long-sleeved olive green dress from UK brand Beulah London.
The Duchess of Cambridge wore Beulah's $1079 Yahvi Tailored Midi Dress dress, which was custom made especially for Catherine and is now available online to pre-order.
She accessorised the dress with a pair of $2500 Kiki McDonough green amethyst cushion drop earrings, an olive green suede clutch and matching suede pumps.
Beulah London, a brand the Duchess has worn several times before, donates 10 per cent of its profits to help victims of sex trafficking.
It was a poignant outfit choice for Catherine to wear during the launch of UK charity Family Action's new free national helpline FamilyLine, which is designed to support parents and carers.
The Duchess is passionate about supporting children and much of her charity work centres on young people and mental health.
According to Kensington Palace, the Duchess is currently "currently driving a research project to establish what more can be done in across the UK to give children their best possible start in life."
WATCH: The Duchess giving another passionate speech about children. Post continues...
During her visit to Family Action, Catherine opened up about the challenges parenting brings.
"It's so hard. You get a lot of support with the baby as a mother particularly in the early days but after the age of one it falls away," Catherine said during a chat with some young carers who had benefited from the charity's support.
"After that there isn't a huge amount - lots of books to read. Everybody experiences the same struggle," she said.
The Duchess also spoke about the many difficulties mothers face during a speech at the UK's Royal College of Obstetricians and Gynaecologists last year.
"Personally, becoming a mother has been such a rewarding and wonderful experience. However, at times it has also been a huge challenge - even for me who has support at home that most mothers do not," she said.
"For many mothers, myself included, this can, at times lead to lack of confidence and feelings of ignorance."
We love your honesty Catherine!