James Middleton, the handsome younger brother of the Duchess of Cambridge tends to keep a low profile.
James – who reportedly lives in a £1m flat in Chelsea with his other sister Pippa – works as a budding entrepreneur owns a do-it-yourself cake-making business called the Cake Kit Company. He has also started a new company called Boomf which personalises marshmallows with people's photos.
In a recent interview with TYD magazine he has opened up about how having such a famous sister has impacted him and how his work is overshadowed by his big sis.
"I work incredibly hard. Just like every other person in business and work. And aside from the fact of – yes, I am the brother of someone very important – I am, at the end of the day, just James," he said.
So far Middleton's business has not been a resounding success, but James is resilient about his company's losses, telling the MailOnline:
"Nice Group is a start-up company and as you can imagine there are overheads needed to start a company," the 27 year-old said.
'Just James', the youngest of Carole and Michael Middleton's three children, has continued to court interest outside of his work interests, despite his efforts to remain out of the spotlight.
In the past Middleton has had a few rumoured high profile romances and he's currently dating TV personality, Donna Air but since the pair began their relationship James seems extra cautious about his privacy.
He is also adoring being an uncle to his nephew, Prince George. Middleton revealed to Good Morning America, that he wanted to be the "fun" uncle.
"Like any uncle wants to be, I want to be the cool uncle. The fun uncle! That’s what sort of I’ll always try and be," he said.
We've compiled a gallery to try and get to know more about the mysterious Mr. Middlton.
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