The Block judge Shaynna Blaze has urged fellow Melbournians to be kind to each other amid the city's "relentless" lockdown and ongoing protests.
Shaynna took to Instagram to encourage her 175,000 followers to reach out to friends or seek medical help if they're feeling down.
"We are all up against incredible challenges and not everyone knows the individual pain others are going through quietly," she said.
"So please everyone just be kind, it really isn't that hard as it's what's going to get us through.
"This isn't one big conspiracy theory against you and you only."
Shaynna, who lives an hour from Melbourne in Kyneton, said many Victorians are "happy, fun" people who had lost their sense of humour over the course of six gruelling lockdowns.
"We are getting out of this and boy are we going to party," she said.
"In the meantime time look out for each other, smell the bloody roses and revel in the beauty we are lucky to have."
Melbournians have suffered through more than 230 days of lockdown since the pandemic began last March.
But the Celebrity Apprentice winner said Melbourne will rebuild as a city, encouraging her fans to hang in there.
"Believe we are going to be alright and our city, our state and our people are going to get our sense of humour back and kick that can all over the damn place and right out of here," she said.
Shaynna also offered a little perspective to fellow Australians, pointing out other countries such as Italy and the UK suffered through even harsher lockdowns.
"This is a worldwide pandemic and some places just get hit longer and harder than others," she said.