They became household names on Married At First Sight, going on to wed in real life and now they're expecting their first baby together.
And it seems Cameron Merchant and Jules Robinson's fairytale love story isn't about to end there.
Woman's Day hears whispers the growing family is set to take centre stage in their own reality series, which will follow their every move as they adjust to life as a trio.
"It's definitely going to happen. They're both more than capable of pulling it off and they've made no secret out of the fact they love being on TV," dishes a friend.
"Nobody has come close to emulating what they have – their whole relationship is unprecedented! Their TV wedding was a hit, so naturally the next step would be their own TV series."
Jules was the first to admit that fans can't get enough of them.
"We became public property on MAFS. I feel a lot of people were really invested in our relationship," says the 37-year-old, who has gained more than 250,000 Instagram followers since appearing on the show.
"People say we gave them hope that they will find The One."
Since Aussies met the couple almost 18 months ago, Jules has gone on to become the face of WW Australia and Olay, while Cam, 36, is currently a Metamucil ambassador.
WATCH: Cam Merchant and Jules Robinson confirm there's no way they'd ever return to MAFS. Story continues below...
On Sunday 5th of April, the reality TV couple revealed they were expecting with a sweet post on Instagram, sharing a photo of themselves pushing an old-fashioned pram on the cover on Stellar magazine.
The accompanying cover lines read: "First comes marriage, then comes love, then comes a MAFS baby in the baby carriage."
"We are having a baby!!! ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️," Jules wrote, adding, "You heard it here so you know it's actually true!"
She continued: "And we couldn't be happier! I'm already so in love with my bump!"