On Tuesday, Bachie-verse star Elora Murger, posted a scathing Instagram attacking "media bullies" for their stance on reality stars at Fashion Week.
The Noosa local was furious at being called a "Z-List celebrity" and explained her disdain for the fact that they were deemed "not good enough" to attend.
"As far as I know, we're all put through so many mentally challenging experiences for the public's entertainment, Broken hearts, trolls, public humiliations etc [sic]," she said.
"How do you think that affects our career and the brands that are representing us?"
The brands, of course, being the countless fashion labels who have rushed to dress her, give her products to try and promote to her 72k social media followers.
In an exclusive interview with Now to Love, the 28-year-old revealed exactly how this negative attention affects her and why she absolutely should be fronting up for fashion week whether people like it or not.
"I deserve to be there, full stop," Elora said while adding, "I am not defined by the reality shows that I was previously on. I'm just another woman who loves fashion."
With this, the Tahiti Bowl food truck owner is determined to change the perception of reality stars – especially ones who have consistently put themselves out there on numerous shows.
"I'm at Fashion Week not just as Elora from The Bachelor," she said. "I think once you do multiple reality shows you become a brand as well. You're not just defined by those reality shows you go on."
And to those who go "tut tut" to these stars being offered lucrative deals with teeth whitening companies, free holidays and trendy fashion labels – it's not just for the freebies.
"We're in the public eye now," she said. "I work hard, I work with different brands – I work with Mercedes on the Sunshine Coast.
"They use my image because it goes out to the public and it's just another way to advertise and get the word out."
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In this new wave of television, being a reality star in Australia is like being a movie star in LA.
But while your follower count will rise, the negatives can sometimes outweigh the bonuses.
The constant attention, being photographed and having your dirty laundry tumbled out into the stratosphere can take a huge toll on mental health.
"It's definitely something you find out as that world is exposed to you," Elora admitted.
"It's not easy. It affects your confidence of what you want to do.
"We're connecting celebrities with 'real' people. It's not like a Hollywood star when they're just characters in a way, with reality TV, we're real people with a real message, we're not just acting."