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Family

The Aussie kids-fashion brands you need to know about

Fun, practical, local kids fashion to get to know and love.

By Rebel Wylie
Kids fashion has come a long way. Designers are recognising that practicality is as important as style, and the result is some pretty funky fashion that manages to please parents and kids alike.
And pleasing kids isn't always easy. As they grow they're making up their own minds about what they like, who they are and what they want to wear.
Fortunately more and more Australian designers are creating fun, practical fashion for kids, guaranteed to please even the fussiest dresser. Here are some of our favourites ...
Little Auguste
Dreamt up by Creative Director Ebony Eagles, Little Auguste is the (super) sweet little sister of Australian label, Auguste. With a vintage tilt and in all your favourite matching Mini and Me prints, each piece is made for the tiny dancers, the tireless adventurers and the little ones with their faces full of sunshine. Full of vintage florals and fun-loving details each piece is a childhood memory soon to be created.
Little Auguste is available exclusively online and in Auguste's Brisbane and Byron Bay boutiques.
Little Auguste provides dreamy bohemian threads for your little gypsies. Little Auguste
Anarkid
Bringing Scandinavian-inspired designs to the Australian market, Anarkid offers even the tiniest members of the family the funkiest items in cool colours. With simple line drawings and cartoon styles to spots and stripes, Anarkid features button up one pieces for babies right through to trendy dresses and pants for older kids who are down with the mini-me look.
Anarkid is built on a solid foundation of style, understated cool and rebellion. The brand encourages free thinking, a love of art and always a little touch of Anarchy. Made by rebels for rebels. If wearing the threads makes your kid a little mischievous, blame them, and enjoy the chaos
Anarkid offers even the tiniest members of the family the funkiest fashion. Anarkid
Holly & Beau Kids' Raincoats
Upper Notch Club have just launched Holly & Beau, a brand new range of children's rainwear that literally transforms in front of your eyes when the pattern comes in contact with any form of liquid!
It's time to chuck out your boring black and navy umbrellas and raincoats and don one of these insanely cute designs. With patterns ranging from dinosaurs to unicorns and everything in between, little ones will be begging for it to rain!
Holly & Beau's colour-chafe raincoats will have your kids begging for it to rain! Holly & Beau Kids' Raincoats
WATCH: Kids give their opinions on fashion campaigns. Continues after video ...
Lullaby Riot
Lullaby Riot specialises in children's fashion that is handmade by Amanda in Shellharbour NSW.
Lullaby Riot is a mixture of 'sweet and street' styles, so there is something to suit all tastes. All pieces are made to last with great attention to detail, and the fabrics have been sourced for their high quality and uniqueness.
Lullaby Riot also stocks a cute range of Australian designed teethers, tights and socks.
Lullaby Riot is the perfect mix of 'street' and 'sweet'. Lullaby Riot
Infamous Swim
As a shopaholic teenage girl, Gemma Crowe had no idea the impact her eye for design would have. Years later she is now the founder of emerging swimwear label, Infamous Swim. Gemma has hit a niche market and is responsible for the latest local fashion craze: matching mother and daughter swimmer.
Infamous Swim taps into another digitally driven trend, body positivity, with the brand showcasing models in a range of sizes. This commitment is a taste of the 'mum magic' which Infamous Swim runs on. Like the best kind of mum, this brand is realistic and yet glamorous, down to earth and yet fun. Perhaps this is why Infamous Swim has taken off, making waves in the online shopping world.
Is there is anything cuter than a little Infamous Swim mummy and me matchy-matchy? Infamous Swim
Ever Australia
What better way to keep them warm, dry and feeling comfortable than a pair of the gorgeous shoes from Ever Australia. As one of the country's largest UGG boot producers, Ever Australia is dedicated to producing the highest quality shoes for every member of the family.
From beautifully soft sheepskin UGGs, to cute mini biker boots, and fun white sneakers, Ever Australia has the answer to child and parent friendly winter shoes. Both fun and practical, the kids range is full of a variety designs to suit every personality.
Ever Australia kids' shoes are warm, snuggly and incredibly funky! Ever Australia
Funky Trunks & Funkita
Adored by parents and kids alike, Aussie swimwear labels Funky Trunks & Funkita have just dropped the latest collection, On The Surface. Kids go crazy for the kooky, fun designs while parents love the durable, chlorine resistant fabric that offers 50+ UV protection, a must in the Aussie heat.
Your mini-mermaid will be bang on trend in living coral with Sweet Venom, Bar Bar, Flaming Stripes and Cumulus all boasting Pantone's 2019 colour of the year. There's no chance the boys will be outdone with a wondersul mix of bold and brillant blues. Ice Fortress, Tweety Tweet and Check Republic hit all the right notes.
Funky Trunks & Funkita use durable, chlorine resistant fabric that offers 50+ UV protection. Funky Trunks & Funkita

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