Vogue Williams has been forced to defend herself following an influx of backlash after she shared a video of herself in a bikini, six weeks after giving birth.
Vogue, who is the sister-in-law of Pippa Middleton by marriage - she married Spencer Matthews, the brother of Pippa's husband James - is a model and radio personality in the UK, and has a following of more than 800,000 people - many of whom took to her platform to criticise the "unrealistic" nature of Vogue's content.
It all started earlier this week when Vogue shared a sponsored video of herself applying fake tan.
In the clip, she's seen in a bikini, with her very toned, slim body on display.
"Ok who delivered that baby for you," wrote one flabbergasted fan.
"Have you just had a baby?!? 😳," another added in disbelief.
The new mother of two, who welcomed her daughter Gigi six weeks ago, then went back to her Instagram platform to share a response to the comments.
"There is no secret! I got a lot of comments and mails about the video I posted the other day. Mainly positive but my god there were some awful ones!" Vogue wrote in response to the criticism.
"I hate the term 'snapping back' it's not something I aspire to do after having a child nor do I think it's important. My body is different to other peoples, I didn't do anything specific," Vogue continued.
She explained that she'd only recently begun training again, four times a week for 45 minute sessions.
"I try to eat healthily but I have not cut calories and eat a lot more than usual as I'm breastfeeding and it's important to keep calories up so you have a good milk supply," she added.
Vogue also explained that she's always been fit, and continued to train healthily throughout her pregnancy.
"I trained the whole way throughout my pregnancy and I think that is a factor in the way I look now. I'm also VERY tall so there's a lot more room for a baby. I've trained since I was 16, for me it's a great thing not only for my body but for my mind too."
She then explained how getting back into training has actually helped her mentally after having a baby.
"I feel permanently exhausted but training gives me energy and keeps my hormones under more control (they are still all over the place a little as with any new mother)," she said.
The new mum finished: "I didn't post that video to show off my body. I have always done tan tutorials, I don't feel the need to hide my body because as I've read 'it's unrealistic 6 weeks PP' . What should a body look like after a baby? There isn't a set way it should look. I don't want anyone to feel bad about their bodies and I certainly don't want to be made feel bad about my own. ❤️."
Many of Vogue's followers congratulated the star for being so open and honest.
Taking to the comments section, one fan wrote: "When will people understand ALL our bodies are different? Along with our metabolisms. I'm seeing so much on social media about 'body positivity' and championing women who look 'real'. Real can actually be a healthy size 8 too, it's not fair to body shame naturally slim women who lose weight post birth quicker than others. Vogue you look amazing and I admire how much you look after your health and your body."
Another poignantly added: "Yes Vogue!! Especially the 'what should a body look like after a baby' part. We are all different, it would be weird if we were all the same."
We couldn't have said it better ourselves.
WATCH: Vogue Williams and Spencer Matthews share their exciting baby news: