Forget Sex and the City controversy, Kim Cattrall was using her social media presence for an entirely different reason this week.
The 61-year-old Canadian actress started using her massive social media followings to appeal for help in finding her missing brother who was tragically found dead just hours later.
In the her post, Kim explains that her brother had been missing since last Tuesday from his home in in Lacombe, Alberta Canada.
"This is my brother Christopher Cattrall or Chris as we call him," Kim begins in her call for help.
"He has been missing since Tuesday, January the 30th from his home in Lacombe, Alberta Canada. His keys, cell phone,& wallet left on the table and his front door unlocked."
"This is not like Chris. He he would never leave his unlocked home without those items nor his 7 beloved dogs. Chris is 55 years old, 6 feet tall, 200 pounds, blue eyes, short brown hair, goatee, average build & usually wearing a waist length hooded winter coat with black gloves, blue jeans and calf high black winter boots."
"He's a one of a kind brother. Help us bring him home safe. Please spread the world. Many thanks for reading this. Kim."
This post was followed by another just 15 hours later announcing her brother's tragic passing.
"It is with great sadness that myself and my family announce the unexpected passing of our son and brother, Chris Cattrall,"
Kim announces in the second post.
"At this time we ask for privacy but we want to thank you all on social media for your outpouring of love and support in this trying time."
Our thoughts are with Kim and her family at this terrible time.