“So many elements of this campaign resonate with me,”
Mornings are much more chaotic than evenings in Australian homes
- 37 percent of parents spend less than five minutes each weekday sitting down to eat breakfast and 10 percent are so busy they eat standing up.
- Many parents are distracted in the mornings and eat their breakfast while packing lunchboxes (32 percent), scrolling social media (28 percent), watching TV (45 percent) or getting dressed (21 percent).
- As many as one in five parents say breakfast is being eaten while family members are getting dressed and 11 percent while commuting to work or school. Perhaps unsurprisingly, an overwhelming majority of parents (80 percent) agree that mornings are more chaotic than evenings.
- Mornings are so chaotic that parents and kids are becoming forgetful; almost two thirds of parents (64 percent) admit that they sometimes forget to pack essential items for school for their kids. On average, parents who forget to pack essential items for their kids do so at least twice a week.