It seems Sonia Kruger’s comments about Muslim immigration are more far-reaching than she anticipated.
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Host of Today Extra and The Voice, Kruger is also the face of Target, Porsche’s Woman With Drive campaign and Swisse – all three of which are reportedly reviewing their relationship with her.
Porsche spokesperson Paul Ellis said: “The unfortunate comments Sonia made are not in line with Porsche’s values in Australia, or our values globally.”
“We will take the situation into consideration and assess our relationship with Sonia, and what we may do about it.”
A Targer spokesperson also jumped in, saying: “In response to the recent comments from Sonia Kruger, we would like to stipulate that these views are hers only and do not represent those of Target Australia.”
Advertising expert and executive creative director of Campaign Edge, Dee Madigan, told news.com.au that Kruger is no longer a ‘safe’ choice for organisations associated with her.
“Brands choose someone like Sonia Kruger because she doesn’t really stand for anything. She’s quite harmless, she’s nice and she’s non-offensive. But she’s gone totally out of safe territory,” Madigan said.
“Her whole brand is the inoffensive nice girl and she’s managed to offend a whole lot of people this week. She’s gone off brand and that’s very damaging.”
Public backlash continues to grow after she made an emotional clarification on the Today Show, and Waleed Aly defended her on The Project.
VIDEO: Waleed Aly defends Sonia Kruger
