You know what they say – if it ain’t broke, don’t fix it.
So when Cadbury changed the recipe to their Crème Egg, people weren’t happy!
The chocolate giant’s best-selling Easter lines lost more than $20.6 million in sales last year, London’s Daily Telegraph reported.
Research by trade magazine The Grocer found that the Crème Egg was the biggest loser after US owner Mondelez sparked controversy in Britain by replacing the Dairy Milk in its recipe with cheaper chocolate.
Filled and shell Crème Eggs lost more than $12.4 million, said the study.
However, Mondelez insists that the recipe change did not have an impact.
Marketing manager Claire Low told The Grocer that despite the change; the fundamentals of Cadbury Creme Egg "remain exactly the same".