A Northern Territory teenager who was previously the face of Akubra Hats has taken her own life after being bullied online.
Amy Everett, who was affectionately known as Dolly, died on 3 January. Her father, Tick Everett posted an emotional tribute to Facebook revealing Dolly had been subjected to "constant bullying and harassment" online.
"This week has been an example of how social media should be used, it has also been an example of how it shouldn't be," he wrote.
"If we can help other precious lives from being lost and the suffering of so many, then Doll's life will not be wasted."
Mr Everett also condemned those who bulled his daughter, telling them to come to her memorial to "witness the complete devastation you have created."
The father from Katherine in the NT urged anyone who's suffering to speak up, adding the motto "Speak now, even if your voice shakes".
Akubra Hats also posted a tribute to Dolly online and changed their profile picture to Dolly modelling one of their iconic hats eight years ago.
Dolly's funeral will take place this Friday and her family have requested mourners wear her favourite colour - blue.
Our deepest condolences go out to Dolly's family and loved ones.