Spoil yourself this Mother’s Day thanks to Bras Without Wires

Spoil yourself this Mother’s Day – Woman’s Day has partnered with Bras Without Wires to offer you the ultimate Mother's Day discount.
Bras Without Wires

Just go to Bras Without Wires and enter code WDMothersDay16 to claim your 10% discount.

Did you know that 73% of us would rather wear a wire-free bra? But with so little options it’s often hard to make our wish a reality.

Enter inspirational cancer survivor Stephanie Devine, whose quest for a wire-free bra has resulted in a seriously inspirational product.

Stephanie’s motivation for Bras Without Wires came when she was looking for a soft, post-surgery wire-free bra for breast cancer. The Sydney-based CEO struggled to find anything suitable so took matters into her own hands and launched Bras Without Wires.

Bras Without Wires founder Stephanie Devine launched the company after she struggled to find any stylish wire-free bras following surgery.

The range offers stylish wire-free bras, up to 22 cup sizes, with all the support and none of the wire. What’s even better is the luxe factor with the garments crafted from dreamy lace, fabrics and trim and they’re always lined with Australian made organic cotton.

Speaking to the entrepreneur, it is clear Stephanie wanted to make a positive change not just for cancer survivors, but for every woman.

“Our customers aren’t just cancer survivors. In fact 90% of our clients are the ‘everywoman’ ranging from as young as 13 to 86,” she told Woman’s Day.

She went on to talk about one of her eldest customers, Enid, who at age 86 needed something supportive and Bras Without Wires was the perfect solution.

“At the end of the day, I’d like our bras to liberate women and their breasts!”

The range offers stylish wire-free bras, up to 22 cup sizes, with all the support and none of the wire.

So why not treat yourself or mum to a beautiful new bra this Mother’s Day?

It will make for the ultimate feel-good gift with Bras Without Wires donating $1 for every wire-free bra sold to the National Breast Cancer Foundation, to contribute to the research that will find a cure for breast cancer.

This article is sponsored by Bras Without Wires. To celebrate Mother’s Day, Woman’s Day Online has partnered with Bras Without Wires to offer a discount code to spoil your mum (or yourself!).

Woman’s Day Online readers will receive 10% off at online checkout when using the discount code – WDMothersDay16 – go to to claim your discount.

Be sure to check out the Bras Without Wires’ Instagram page here!

We’re crushing hard over this striped blue number.

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