Being handed a wrapped up present naturally elicits a feeling of excitement or anticipation, but as the world continues to wage a war against waste and pollution, sometimes, that feeling is laced with a nagging sense of guilt.
Wrapping paper is as traditional as putting up a tree on December 1. It's something that's been ingrained in our culture. It's a birthday stalwart, and a Christmas constant.
But it's doing absolutely nothing to help the environment.
When you think about it, it's paper that we're literally using for all of about three seconds (depending on how quick / keen you are at unwrapping). It then gets scrunched up and thrown into the bin.
It sounds ridiculous, and what's even more so is the fact that every year, some 150,000 kilometres of wrapping paper is used by Australian's over the Christmas period (according to a 2017 survey). Yep - that's the stuff you see (and never use) for about three seconds - and enough of it to wrap the entire globe in paper around four times over.
Of course, present wrapping isn't the sort of thing that's just going to disappear. And while we'd love to bin the tradition altogether (no ironic pun intended), there'll still be a lot of people who'll be wrapping up gifts this Christmas.
No, you can not necessarily recycle all wrapping paper in Australia. Not all of it is made with recyclable materials, and it often includes more than just paper.
Dyes, glitter and other decorative elements used in various kinds of wrapping paper isn't recyclable.
You can buy, find and use a number of sustainable wrapping paper options in Australia as a small step to lessen our environmental footprint.
There are plenty of options available, so we decided to highlight some of the best, and show you exactly where you can find them.
Inky Co. is a family-run business based in Victoria creating printed wrapping paper for people across Australia.
Their paper is made from certified chain of custody sustainable plantation forest paper, and is fully recyclable along with the packaging.
The production line is also entrenched in sustainable practices, using 100 per cent solar energy and a zero footprint carbon offset with natural gas.
Oh, and did we mention their prints are adorable? Shop it here.
This environmentally focused company has a range of products made from recycled, sustainable and environmentally friendly products - all made here in Australia.
It offers a number of brown paper rolls perfect for gift wrapping, as well as twine, boxes and even recycled tags for your gift giving extravaganza.
Hear us out on this one - yes, this is a toilet paper company, and yes, we're not telling you to wrap your presents in toilet paper, but we are suggesting you use their quirky packaging to do so.
The forward-thinking company creates all of their toilet paper and packaging with 100 per cent recycled waste fibres.
But the best impact they've made is for people in less fortunate circumstances, with 50 per cent of their profits helping to build toilets and improve sanitation in developing countries.
With unique prints and easily delivered packages, you'll have plenty of fun wrapping or creating present toppers with their packaging.
It sounds simple, but really, why don't more people do this?
If, in the instance you're given gifts wrapped up in paper this year, we implore you do one very simple thing: Keep it.
Stock it away for the next time you're giving a gift to someone - that one small act can save buying a new roll unnecessarily down the track.