Customers are taking to Target Australia's Facebook page to voice their disappointment with the brand's "frumpy" plus sized range.
The plus sized label , Belle Curve, is being called out for lack of style and colour compared to other lines sold by Target.
Frustration over the lack of options available in a plus sized range is nothing new, but it's certainly a problem that needs addressing.
The average Australian woman is a size 16, and most plus sized clothing lines start at a size 16, the average woman is often left with limited and/or basic wardrobe opportunities.
One Facebook commenter hit the nail on the head when she said:
"Target sells clothing rather than fashion. As a lsrger [sic] size lady, I am fed up with the dull colours and lack of variety that is offered. Particularly in their country stores."
Another user said:
"Your Plus Size range, what there is of it, is disgusting and certainly doesn't reflect the same effort that you put into clothing selection for size 6-16. Thanks anyway but I've taken my business elsewhere."
"For the life of me I don't know why the plus size range is completely different to the smaller sizes it just because some women are bigger doesn't mean they don't want to dress the latest fashion," said another.
"Frumpy, ugly, ageing," Customers agreed.
Target has taken the comments about the clothing line on board and is asking for unhappy shoppers to send their feedback through a private message.
While we wait for mainstream clothing brands to catch up with the demands of a majority of Australian women, there are many stores online who are leading the way.