Career

Breast cancer survivor turns quest for a wire-free bra into a business

Plus aww.com.au readers can treat themselves with a 10% discount on the latest range

Meet Stephanie Devine.

The Sydney-based CEO and founder of Bras Without Wires was looking for a soft, wire-free bra while recovering from surgeries endured to fight breast cancer.

Struggling to find anything suitable, Stephanie decided to take matters into her own hands.

She hit the cutting board and the result is a range of supportive but comfortable wire free bras.

The range offers stylish wire-free bras, up to 22 cup sizes, with all the support and none of the wire.

Speaking to the entrepreneur, it is clear Stephanie wanted to make a positive change not just for cancer survivors, but for every woman.

“Our customers aren’t just cancer survivors. In fact 90% of our clients are the 'everywoman' ranging from as young as 13 to 86,” says Stephanie.

She went on to talk about one of her eldest customers, Enid, who at age 86 needed something supportive and Bras Without Wires was the perfect solution.

“At the end of the day, I’d like our bras to liberate women and their breasts!”

So why not treat yourself or mum to a beautiful new bra this Mother's Day?

It will make for the ultimate feel-good gift with Bras Without Wires donating $1 for every wire-free bra sold to the National Breast Cancer Foundation, to contribute to the research that will find a cure for breast cancer.

This article is sponsored by Bras Without Wires. To celebrate Mother’s Day, The Weekly Online has partnered with Bras Without Wires to offer a discount code to spoil your mum (or yourself!).

The Weekly Online readers will receive *10% off at online checkout when using the discount code - WDMothersDay16 – go to www.braswithoutwires.com to claim your discount.

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